“This article expresses my personal analysis based on publicly available financial data and market reports.”
22k Gold Rate Today: Gold Prices Hit Record High on Dussehra, Demand Fell 25%
The festive period has long been associated with an emotional and cultural affinity for gold in India. Buying gold jewelry and coins has become an annual ritual during Dussehra, Diwali, and the wedding season. But this year’s scenario was different. The 22k gold rate reached a record high today, leading to a noticeable drop in demand. It was a mixed bag of emotions for gold buyers—on one hand, prices peaked, while on the other, festive demand failed to reach expected levels.
Gold Demand Drops 25%, But Sales Value Jumps
India Bullion & Jewellers Association (IBJA) numbers show that this Dussehra, gold demand by volume fell 25% to just 18 tonnes, compared to 24 tonnes last year. Surendra Mehta, national secretary of IBJA, said that compared to last year, this time prices posed a major challenge for buyers. On Dussehra, the price of gold reached Rs 1.16 lakh per 10 gm, compared to Rs 78,000 a year ago.
But the story doesn’t end there. Despite the decline in volume, sales value recorded a growth of 30-35%. This happened because bullion prices remained high. Buyers have to pay not only the gold rate, but also 3% GST and making charges of 15-30%, depending on the intricacy of the design.
Retail rates reached a record high of ₹1,16,883 per 10 gm the day after Dussehra, clearly indicating that the 22k gold rate has become a crucial factor for buyers today.
Pre-bookings and lightweight jewellery are in high demand.
Despite the festive spirit, buyers have smartly planned their strategies. Many customers have already started pre-booking for Dhanteras, Diwali and the wedding season, as they feel that the chances of prices falling in the near future are very less.
Jewelers’ reports also indicate that there has been a tremendous growth in the demand for lightweight jewellery and gold coins. 5 gm gold coins and 20 gm silver coins particularly attracted the interest of buyers. This is a sign that people are choosing investment-friendly and pocket-friendly options instead of traditional heavy jewellery.
Saurabh Gadgil, MD of PNG Jewellers, Pune says that the demand for gold and silver bars is still strong, and buyers are making purchases despite price fluctuations. The bullion market remains stable, while the diamond and bangles segment is showing encouraging momentum.
Old gold exchange also remains an important factor. According to reports, 50-55% of this year’s Dussehra sales came from the exchange of old gold. This means that people are preferring to exchange their existing gold rather than buying new gold at the new price.
Wedding Jewelry Brightens the Festive Mood
With the beginning of wedding season, wedding jewelry also witnessed increased demand. In Madhya Pradesh, Vikas Kataria, a promoter for D.P. Abhushan, stated that diamonds, lightweights, and polki styles are extremely sought after by wedding consumers. This has created a positive sentiment in the festive market, regardless of the high prices.
Demand for wedding jewellery was encouraging in Central India, while the trend in South India was slightly different. South Indian buyers showed more interest in buying gold bars, which could later be converted into jewellery.
Varghese Alukkas, MD of Jos Alukkas, highlighted that 10 gm and 20 gm gold bars were more popular among buyers. Diamond jewellery is also being pushed into the 18 carat, 14 carat and 9 carat categories, but buyers’ inclination is still more towards gold. Old gold in South India rose 55-60% on Dussehra, a clear sign that buyers are investing cautiously.
Cultural Value and the Impact of the 22k Gold Rate Today
In India, gold is not only a valuable metal, but a cultural and emotional one too. Purchasing gold during Dussehra is auspicious, wherein the home experiences good fortune, prosperity, and success. Due to this cultural value, buyers did not consider it right to withdraw completely, despite the high prices.
But one thing is clear: the 22k Gold Rate Today has become the biggest factor in buyers’ decision-making. Whatever trends are seen during the festive season, they directly depend on the gold rate. Whether buyers choose coins, lightweight jewelry, or exchange old gold, everything has a base price.
Conclusion
This Dussehra brought a mixed story for the gold market. On one hand, record-high prices dented demand, while on the other, cultural and emotional connections kept the market from collapsing completely. Coins, lightweight jewelry, and old gold exchanges proved to be saviors for buyers. All attention now is on Dhanteras, Diwali, and the wedding season, where consumers are looking at the 22k gold rate today in the hope that it will make savvy buying opportunities for them in spite of the prevailing trend.
Also Read Silver Rate Today at Record Highs | Gold Price Today Shines on MCX Amid Fed Cut Hopes
Disclaimer: This article is for information purposes only. The trends and prices of gold shown herein are based on market data. Please consult your financial advisor before investing.
Source : The Times of India - 22k Gold Rate Today
✍️ Written by Nikhil Singh
Market & IPO Analyst | Business News Writer | Tech-Auto Observer
Nikhil has been tracking Indian IPOs, consumer brands, tech & automobile overview and financial trends since 2019. His writing style blends market insight with a relatable human voice — making complex data simple for everyday investors.
