Ather Electric Scooter: New Launch, 20% Market Share and Future Plans
Electric vehicles have become the hottest topic of today, and when it comes to two-wheeler EVs, the name of Ather Electric Scooter comes first. The company has built a strong image on the basis of its innovation and trust, and now CEO Tarun Mehta has confirmed that a new electric scooter is going to be launched next year. Through this new EL platform, Ather will reduce production cost, reduce assembly time, and has a target of achieving 20% market share. This news is not only exciting for EV lovers, but is a big signal for the entire automobile industry.
Future of Ather Electric Scooter and Supply Chain
Tarun Mehta believes that the automobile industry will have to diversify its supply chain and suppliers. Shortage of rare earth elements and magnets has become a big challenge for the industry, especially when China restricted the supply of these minerals. But Ather Electric Scooter is finding a solution to this challenge by shifting towards light rare earths and tying up with multiple suppliers and countries.
He says that depending on a single country or a single supplier has now become a dangerous model. The world has become quite volatile and companies will have to hedge for themselves. This approach will be a sustainable solution not just for Ather, but for the entire EV industry.
EL Platform: The New Gamechanger of Ather Electric Scooter
Ather Energy has launched its new EL platform which is being considered a revolutionary step for the company. Through this platform, assembling e-scooters will be 15% faster and their overall cost will also be reduced by 15%. Tarun Mehta told that unibody steel chassis has been used in the EL platform instead of bolted aluminium frame, due to which the cost is reduced along with the strength of the product.
Another innovation in the EL platform is that the charger and motor controller have been combined to form a singular pack. This design reduces the cost further and makes the manufacturing process smooth. It is clear that the new generation of Ather Electric Scooter will not only be affordable for customers but will also improve the margins of the company.
Ather Electric Scooter Market Share and Expansion Plan
Currently, Ather Energy has 17% market share in the domestic electric two-wheeler space, which has doubled compared to last year. Now their short-term target is to achieve 20% market share, which is achievable according to Tarun Mehta.
The company has become a leader not only in South India but also in many cities of Gujarat, North-East and North India. Currently Ather has 416 outlets across India, and a target of 700 outlets has been set by March next year. 180 new stores have been opened in the last two quarters alone. This growth clearly shows that the demand for Ather Electric Scooter is continuously increasing and the company is aggressively in expansion mode.
Charging Infrastructure: The Biggest Need for EV Growth
Tarun Mehta also emphasized the importance of charging infrastructure. He believes that to accelerate EV adoption, charging standards will have to be made uniform and there should be at least one charging point in every apartment complex.
Today Ather’s charging standard has become a national standard, but implementation has not yet been pushed aggressively. If standardized charging facilities are developed everywhere in India, then the adoption speed of Ather Electric Scooter and other EVs can be exponential.
Ather Electric Scooter: Future of Indian EV Industry
The competition in the EV segment is continuously growing, but Ather Energy has been successful in creating a distinct position due to its innovation and customer trust. With the launch of the EL platform, Ather has shown that it is not just a company selling scooters, but a serious automobile player developing future-ready technology.
The new model of Ather Electric Scooter will undoubtedly be an attractive option for youth and urban riders. With affordability, innovation and a strong charging network, Ather is set to become a major player in the Indian EV market.
Disclaimer:
This article is written for informational purposes only. The data and statements given in it are based on news reports and official announcements. We are not responsible for any investment or purchase decision. Every reader should take the final decision based on his own analysis.
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