Apple Event Today: What’s new with iPhone 17, Apple Watch and AirPods?
The month of September is always exciting for tech lovers, and this time too it is no different. The Apple event has finally started today, and the attention of millions of fans from all over the world is on Apple Park in Cupertino. Every year Apple makes some such announcements with its new iPhones, Watches and AirPods that shake the world of technology. But this time the excitement is double, because with the new iPhone 17 series a completely new design philosophy has also come to the fore.
Apple Event Today: Live Updates From Cupertino
The Apple event today officially started at 1PM ET, but its vibes and excitement were already felt everywhere. Media, analysts and tech experts had already taken their seats inside the Steve Jobs Theater. Everyone was waiting to see what “Awe dropping” surprises Apple is going to give today. This question was also trending that what time is the Apple event today and fans from all over the world tuned in to the live stream on YouTube.
The highlight of the event is obviously the iPhone 17 series, but Apple also unveiled new Apple Watches and AirPods Pro 3 along with it. Snacks and vibes are a different matter, but the energy that was inside the Steve Jobs Theater makes the Apple event a festival.
The most discussed is a new model – iPhone 17 Air. Analysts were already guessing that Apple would launch a super slim iPhone, and that is what happened. According to Bloomberg’s report, this phone is only 5.5mm thick, which is much slimmer than the 7.8mm of iPhone 16. This design showcases Apple’s engineering brilliance, and experts say that this could be a preview for a foldable iPhone.
But the question is whether the slim design of iPhone Air will be able to convince the customers? Because while the design is attractive, there may be a slight compromise in battery life and camera. Still, this product is a bold step for Apple and makes the brand’s “Air” lineup even stronger.
Apple CEO Tim Cook posted this teaser earlier on X. A lovely picture of the venue, but no real hints of what’s to come today.
The Apple event today was not just limited to iPhones. Apple also announced the new Apple Watch Ultra, Watch SE and updated AirPods Pro 3. Just like every year Apple Watches are upgraded for fitness and lifestyle lovers, this time too new features and designs have come. With the new version of AirPods, improvements in sound quality and battery life are expected.
These announcements prove that Apple is making its ecosystem stronger everywhere. iPhone is a central device, and everything else grows around it.
iPhone 17 Series: Pro Models and Question of Price Hike
apple event today
The other big highlight of the event includes the Pro and Pro Max models of the iPhone 17 series. These phones come with new zoom cameras, bigger screens and better refresh rate. According to Bloomberg’s report, now the base iPhone will also come with a smoother refresh rate which will make scrolling more fluid.
Now the question is will Apple raise iPhone prices? Analysts such as Morgan Stanley and Monness Crespi Hardt believe that Apple could take a hit of $1.1 billion due to tariffs, and prices could possibly be increased by 5–10%. Currently, the iPhone 16 starts at $799, and the Pro model at $999. If Apple hikes the price, consumer decision-making will become even more interesting.
Apple Event Today: Redesign and Consumer Hopes
This event is considered a turning point for Apple. Consumers now keep their phones for an average of 4–5 years, and that is why Apple had to make a major design shift. This design refresh has finally arrived with the iPhone 17 Air. But experts say it won’t be enough to trigger a “super cycle” just yet, but it definitely makes the new generation of iPhones look attractive.
The stakes are very high for Apple. iPhone is not just a phone, it is the platform on which products like AirPods, Apple Music and Apple Watch depend. That’s why every year this event brings the biggest Apple announcements for the whole world.
The biggest question for tech fans was when is the Apple event 2025 and it has finally been answered. Apple hosted its biggest show on September 9 at 1PM ET. This date has become a tradition for Apple every year where new innovations and products are launched.
This time the tagline is “Awe dropping”, and to be honest, Apple has created a fresh excitement with its new iPhones and devices. Now it remains to be seen how the market and customers respond.
Conclusion
The Apple event today once again proved that technology is not just hardware, but an experience. While the iPhone 17 Air has brought a bold design change, updates to the Apple Watch and AirPods have made the ecosystem even more powerful. The possibility of price hikes is inevitable, but excitement is at its peak for loyal Apple fans.
Disclaimer:
This article is written for educational and informational purposes only. It is not a financial or investment advice of any kind. Readers should always seek expert opinion before making their decisions.
Nikhil Singh is a talented writer and editor with a top news portal for the past 7 years, shining with his concise opinions on news related to finance, technology and automobile. His engaging style and sharp insights make him a popular voice in the journalism world.
